Content Production

Sensitive Floor uses motion detectors and cameras to allow consumers to interact with the projections as they pass over the floor, triggering a wide range of available effects (reveal, water, particles, football, mosaic, tap the mole, etc).

Click here to view a selection of template effects.

The effects are easily and cost effectively customisable with the ability to embed logos, jpegs, animations and video clips.

BrandPlay can easily adapt existing TV, web, or print creative to become "interactive" using these standard templates.

We also have the ability to create fully bespoke content for advertisers on an individual basis.

BrandPlay can manage additional services at cost effective rates, including recording approvals or votes from the floors, promotional staff, market research, SMS promotions, Bluetooth downloads, directional sound and use of other venue media.