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Disney launch interactive Alice in Wonderland campaign across the BrandPlay Sensitive Floor network

June 2010

Alice in Wonderland Disney took over BrandPlay’s network of Sensitive Floors to promote the release of Alice in Wonderland 3D.

Booked through Posterscope, the two week campaign was designed to target consumers within a specific proximity of cinemas
screening Alice in 3D.

Working closely with the creative team at Disney, BrandPlay created a number of interactive effects designed to create a buzz within the shopping centres and drive footfall towards local cinemas.

Click here to view a video of the live Alice campaign.