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BrandPlay installs at the Oracle, Reading

September 2010

The Oracle, ReadingBrandPlay has installed a further Sensitive Floor system in the Oracle, Reading. This is the second installation with Hammerson Property Group and further locations are being finalised at WestQuay, Southampton and Highcross, Leicester.

The Sensitive Floor system at the Oracle is centrally located on the ground floor near the escalators at Debenhams, offering a prime media spot, and at 3m x 2m is the largest digital advertising format available in the centre.

The Oracle is ranked in the top 25 shopping centres in the UK and contains over 90 shops, anchored by Debenhams and House of Fraser. John Lewis is adjacent to the Minster street entrance and particular features of the centre are the attractive riverside cafes and dining destinations.

The Oracle Sensitive Floor system is now available for bookings as an individual centre or as part of BrandPlay's nationwide package which now reaches 4.4 million consumers per week.